London Underground roundel crown Instagram and Facebook AR 3D filter
Navigating the expansive Tube network can sometimes feel like an endless royal procession, traversing the urban realm with both regality and efficiency. This filter playfully captures this sentiment, transforming ordinary commuters into virtual monarchs adorned with a 3D rotating crown, the iconic Tube Roundel. 🤪 👑
Users could delight their unsuspecting friends on video calls, subtly revealing their newly acquired royal status. The filter proved to be a global sensation, with users worldwide embracing the iconic Roundel logo, incorporating it into their social media posts and stories, adding a touch of playful royalty to their digital personas.
Archive links
https://www.instagram.com/ar/651214638883270/
https://www.facebook.com/fbcameraeffects/tryit/651214638883270/
https://londonblog.tfl.gov.uk/ar-filters-backgrounds/
Platforms
Instagram, Facebook and Messenger
Client
Transport for London
Launched 2022
Key features:
• Utilises head mapping technology
• Innovative 3D design
• Encourages sharing
